Firelands Regional Medical Center Wins Gold Award from Cancer Awareness Advertising Awards
(March 8, 2019 – Sandusky, Ohio) Firelands Regional Medical Center’s marketing and communications department is pleased to announce that they have won two gold awards from the Cancer Awareness Advertising Award group for their Warrior Women campaign that ran in the fall of 2018. They received a gold for the billboard series and gold for the Empower Blog.
The Cancer Awareness Advertising Awards (CAA Awards) is an annual contest allowing entries that were created, printed and/or distributed the previous year to be scored, judged and potentially recognized on a national level for excellence in cancer awareness marketing and advertising. The CAA Awards is the nation’s most elite competition dedicated solely to the promotion of all cancer related products and/or services. Winning entries are judged and scored by a diverse panel of experts. Judge’s Choice trophies, as well as Gold, Silver and Bronze certificates, are granted to winning entries exemplifying excellence in cancer specific service lines.
The goal for this campaign was to bring attention to breast cancer through real-life stories from some of the women in our community which it effects. The local women shared their stories of success, and defeat while bringing attention to the fact that our mothers, daughters, sisters, and friends are all susceptible to the disease. The campaign focused on the importance of self-examination and regular annual visits to your physician.
“This award doesn’t belong to us; it belongs to the courageous women who shared their stories with us,” said Alexandria Cruey, director of marketing & communications for Firelands Regional Medical Center. “We are so honored that these women allowed us to use their journey to help educate other women on the importance of self-exams and getting screened yearly.”
The Center for Breast Care at Firelands Regional Medical Center provides a full spectrum of breast care, including breast exams and 3D mammography. To learn more, visit firelands.com/breastcare.
Firelands Regional Medical Center is home to some of the nation’s best physicians and is one of the top-rated hospitals in the state. Firelands received Healthgrades® America’s 100 Best for Orthopedic Surgery and America’s 100 Best for Spine Surgery for 2019. Firelands is accredited in heart failure and is an American Heart Association Mission: Lifeline Gold Plus Receiving Hospital, as well as a Certified Chest Pain Center. The health system is a Verified Level III Trauma Center, a Certified Primary Stroke Center, and is the area’s only Breast Imaging Center of Excellence. Firelands Counseling and Recovery Services are one of the largest hospital based behavioral health and substance abuse programs in the state of Ohio. For more information about Firelands, visit firelands.com